The goal of writing isn’t to sound smart. Don’t try and impress people with big words and fancy sentences.
Tell a story. Make it simple. Write like you talk.
The goal is connecting. You want people to read what you write.
Maybe you entertain them, or inform them and persuade them through humor or a tender story or tap into another emotion.
I learned about these things as a journalist when I developed my own brand of writing. Writing with style or flair. My editor called it “Matt Sabo style” and would ask me to write a “Sabo style” article.
I’ll give you an example. This is a story I wrote about a raid on a motorcycle repair shop in a rural Virginia community that got, well, interesting. I took an ordinary story and had fun with it.
A Virginia moonshine operation
Take the ordinary and give it your own style.