How to write copy that people love to read.
—Know your audience. What do they want to know?
—Get to the point. People scan first and read second.
—Write simply. Use short words, short sentences, short paragraphs.
—Avoid large blocks of text. Don’t write long, complex sentences.
—Use plain English. Avoid jargon and buzzwords. Write like you talk.
—Use active voice. Write: “I hit the brakes.” Don’t write: “The brakes were hit by me.”
—Using second-person pronouns engages readers and makes connections.
—Here’s what Mailchimp says about writing.