Your reaction is predictable when you come to a web page that’s all text.
It’s negative. You’re overwhelmed. I bet you pass it up.
Big blocks of text are barriers to the reader’s experience. That’s stating the obvious, I know. But making white space your friend when you write text isn’t used enough.
I see it over and over again that people write big blocks of text. Then they wonder why nobody reads what they wrote.
Here’s the simple solution. Break things up.
Think about little chunks. Bit-size morsels. A handful. It’s similar to how you eat, right?
However you want to think about it or put it, do us all a favor. Embrace the white space. Declutter.
I’m also hoping it will help you automatically start writing simpler, cleaner copy. Making it less dense and easier to read and understand.
I believe we call that a win-win.