There's something bigger going on in your company

I worked with a company that was changing the way it operated. The strategy was interesting.

It was a huge company and their communications strategy was to send an email to all their employees telling them about this new way of doing things.

Here was the problem. The company told the employees to go read this very long, dense document that would explain everything. It literally read like an academic paper.

I read it many times. I’m still fuzzy on what it was all about.

That’s not a good approach.

It’s better to give employees an elevator speech.

Here’s why we’re doing this. This is where we’re going.

We’ll be great together. Now let’s get to work.

And hey, tell a story. People like stories.