strategic communication

Quality matters. Because someday quality might be all you have.

Quality matters. Because someday quality might be all you have.

Look, you can’t cheat quality. Either you are all-in on quality or you fudge a bit, then a little more, then one day you’re not even thinking about quality.

You’re just pushing something out the door. Making a deadline.

And pretty soon, your version of quality is something that’s not very good. It’s not distinctive. It’s purposeless.